| 书目名称 | Consumer Happiness: Multiple Perspectives |
| 编辑 | Tanusree Dutta,Manas Kumar Mandal |
| 视频video | |
| 概述 | Presents novel research works on consumer happiness.Addresses the ‘what’ and ‘how’ of consumer happiness.Discusses happiness from the perspective of neuroscience |
| 丛书名称 | Studies in Rhythm Engineering |
| 图书封面 |  |
| 描述 | .This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled ‘Behavioural perspective’. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively. Knowledge about the different perspective and theories has a wide range of benef |
| 出版日期 | Book 2021 |
| 关键词 | Happiness; Consumer Behavior; Marketing; Consumer Happiness; Neuroscience |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-981-33-6374-8 |
| isbn_softcover | 978-981-33-6376-2 |
| isbn_ebook | 978-981-33-6374-8Series ISSN 2524-5546 Series E-ISSN 2524-5554 |
| issn_series | 2524-5546 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
发表于 2025-3-21 17:29:14
