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Titlebook: Consumer Happiness: Multiple Perspectives; Tanusree Dutta,Manas Kumar Mandal Book 2021 The Editor(s) (if applicable) and The Author(s), un

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Happiness Digital Technology and Social Networkswell-being have been carried out by philosophers or thinkers and have generally been relatively negative. In this chapter, a pragmatic approach is adopted. It starts from accepting that technology offers tools that can have positive or negative effects on the happiness of individuals, depending larg
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Socioeconomic Status and Consumer Happinessh way SES intervenes in shaping consumer preferences and consumer happiness. When considering consumer preferences, low socioeconomic status has been shown to impact dietary patterns, such as consumption of fruits and vegetables, high caloric food, sugar-sweetened beverages, as well as consumption o
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Subliminal Messaging and Application in Sports: Moving Beyond the Conscioustures. The subconscious unconsciously places the stimuli in the environment into the mind with the help of sensory organs and processes these pieces of information accumulated there. It manages and directs behavior with images and messages. Although they are felt consciously, the center of emotions
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Paying a Price to Get a Value: Choose Wiselycustomer base without harming profitability remains the most elusive. Advancements in behavioural economics have demonstrated that the economic choices of human beings may not always be necessarily rational. In fact, previous studies have shown that the assumption of rationality is overstated in eco
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