Titlebook: Consumer Engineering, 1920s–1970s; Marketing between Ex Jan Logemann,Gary Cross,Ingo Köhler Book 2019 The Editor(s) (if applicable) and The

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Unfallchirurgie aus ökonomischer Sichtrelated to social and historical forces more than any intrinsic value of their “product.” It became clear that a social movement for consumers could not simply be reduced to a product, even if it relied on some of the established corporate recipes to survive.

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Consumer-Based Research: Walter Landor and the Value of Packaging Design in Marketingponding to the rise of supermarkets and an increasingly visual consumer culture, Landor’s packaging and graphic designs accentuated the fine line between integrating consumer tastes and preferences, on the one hand, and creating emotional appeals that guide and direct our buying behavior, on the other.

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Book 2019arketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentiethcentury, this volume contributes to a reassessment of consumer history more broadly..

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Osteoporose bei rheumatischen Erkrankungenof consumers and markets, their practical application, and the design of consumer goods and spaces. Going beyond the paradigm of “Americanization,” the volume explores mid-century marketing as a form of social engineering across the Atlantic World.

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Praktizierte evidenzbasierte Medizinsearch at mid-century. As transatlantic consumer engineers, European émigrés such as Politz and the Austrian-born motivation researcher Ernest Dichter played a crucial role in translating modern marketing approaches between the United States and Western Europe.

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Praktizierte evidenzbasierte Medizins, especially recorded music. Fast capitalism produced fast people with a longing for novelty, but it also resulted in surprises, including a nostalgia for a simple life, past ephemeral consumer goods, and new ways of coping with time.