| 书目名称 | Consumer Engineering, 1920s–1970s | | 副标题 | Marketing between Ex | | 编辑 | Jan Logemann,Gary Cross,Ingo Köhler | | 视频video | http://file.papertrans.cn/237/236192/236192.mp4 | | 概述 | Reassesses the concept of consumer engineering in a comparative, transnational framework, moving beyond the familiar narrative of consumer manipulation.Considers the history of consumer engineering in | | 丛书名称 | Worlds of Consumption | | 图书封面 |  | | 描述 | In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentiethcentury, this volume contributes to a reassessment of consumer history more broadly.. | | 出版日期 | Book 2019 | | 关键词 | Marketing management; marketing practices; history of consumer marketing; marketing in the twentieth ce | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-14564-4 | | isbn_softcover | 978-3-030-14566-8 | | isbn_ebook | 978-3-030-14564-4Series ISSN 2945-6010 Series E-ISSN 2945-6029 | | issn_series | 2945-6010 | | copyright | The Editor(s) (if applicable) and The Author(s) 2019 |
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书目名称Consumer Engineering, 1920s–1970s影响因子(影响力)
书目名称Consumer Engineering, 1920s–1970s影响因子(影响力)学科排名
书目名称Consumer Engineering, 1920s–1970s网络公开度
书目名称Consumer Engineering, 1920s–1970s网络公开度学科排名
书目名称Consumer Engineering, 1920s–1970s被引频次
书目名称Consumer Engineering, 1920s–1970s被引频次学科排名
书目名称Consumer Engineering, 1920s–1970s年度引用
书目名称Consumer Engineering, 1920s–1970s年度引用学科排名
书目名称Consumer Engineering, 1920s–1970s读者反馈
书目名称Consumer Engineering, 1920s–1970s读者反馈学科排名
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