Titlebook: Consumer Behavior over the Life Course; Research Frontiers a George P. Moschis Book 2019 Springer Nature Switzerland AG 2019 Consumer Behav

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https://doi.org/10.1007/978-3-030-05008-5Consumer Behavior; Life course paradigm; Life course research; Human Capital; Aged Subcultures; Consumer

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R. Forst,H.-R. Casser,K.-W. Zilkensrge number of studies on these topics has produced findings that could be described as inconclusive, contradictory, and limited (Moschis 2017). He attributes these conclusions to a variety of reasons that have been major roadblocks to knowledge development, ranging from the use of limited and single

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https://doi.org/10.1007/978-3-642-71330-9behavior in the marketing area. Psychologists and economists were among the first to investigate certain types of consumer behaviors over the life span or a significant part of it. One of the earliest studies focuses on the development of brand preferences (Guest 1942). This cross-sectional study, w

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https://doi.org/10.1007/978-3-642-71347-7ntext of this broad conceptual framework. Organized in line with this framework, the chapter explicates life course conceptual and theoretical notions to provide new insights into the study of consumer behavior. It cites and interprets consumer research that supports these views and demonstrates how