| 书目名称 | Consumer Behavior over the Life Course | | 副标题 | Research Frontiers a | | 编辑 | George P. Moschis | | 视频video | http://file.papertrans.cn/237/236167/236167.mp4 | | 概述 | Examines consumer behavior using the life course paradigm.Provides a life course model for future consumer behavior research based on the life course paradigm.Illustrates application of the life cours | | 图书封面 |  | | 描述 | .This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people‘s lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way..Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap | | 出版日期 | Book 2019 | | 关键词 | Consumer Behavior; Life course paradigm; Life course research; Human Capital; Aged Subcultures; Consumer | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-05008-5 | | isbn_ebook | 978-3-030-05008-5 | | copyright | Springer Nature Switzerland AG 2019 |
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