| 书目名称 | Consumer Behavior in Practice |
| 副标题 | Strategic Insights f |
| 编辑 | Eugene Y. Chan |
| 视频video | http://file.papertrans.cn/237/236166/236166.mp4 |
| 概述 | Empowers learners to better understand their customers through numerous cases, including contemporary examples.Focuses on the application of marketing phenomena on consumer behavior rather than theory |
| 图书封面 |  |
| 描述 | .Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out..The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the ideological consumer. Each chapter includes boxes that highlight theory in greater depth; show how the concepts discuss “work” in actual practice; and the relevance of digital and social media marketing..This book will prove useful to those looking for a greater understanding of how consumer behavior provides greater insight about marketing activities.. . |
| 出版日期 | Textbook 2024 |
| 关键词 | positioning; branding; non-profits; product development; pricing; digital revolution; market research; bran |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-50947-6 |
| isbn_softcover | 978-3-031-50949-0 |
| isbn_ebook | 978-3-031-50947-6 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
|Archiver|手机版|小黑屋|
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