Titlebook: Consumer Attitudes Toward Credit Insurance; John M. Barron,Michael E. Staten Book 1996 Springer Science+Business Media New York 1996 consu

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Introduction, co-borrower dies. Similarly, credit disability isurance provides a monthly benefit equal to the loan‘s monthly payment if the primary borrower is disabled. Over the past decade, other forms of credit insurance have also emerged as a safeguard against income interruptions, most notably credit unemployment insurance.

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The Marketing of Credit Life Insurance,sform the message from “persuasive” to “coercive”. We noted in Chapter 2 that concerns about abusive sales tactics can be effectively addressed through a customer opinion survey. Excessive or coercive pressure on borrowers to purchase credit insurance should be evident in diminished consumer satisfaction with an insurance purchase.

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https://doi.org/10.1007/978-3-642-70041-5mon core of questions, but span 15 years of evolving financial services markets, they provide an opportunity to track changes in customer attitudes toward a product whose basic features remained fairly consistent over the period..

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Book 1996cion is involved in the sale of the insurance..Consumer. .Attitudes Toward Credit Insurance. addresses theseoutstanding issues. It presents a profile of who is currently beingserved by the credit insurance market, as well as the reasonsborrowers purchase the product and their experience with the offer ofcredit insurance at point of sale.

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Book 1996dit life insurance in conjunction with alltypes of consumer loans, except first mortgages and credit cards. Thesurvey that forms the basis of the book was conducted in 1993 by theCredit Research Center at Purdue University‘s Krannert Graduate Schoolof Management. It replicates and expands upon four

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https://doi.org/10.1007/978-3-642-70041-5ve sales tactics. The four surveys of credit insurance customers described in Chapter 2 contradict the critics’ view of the market. The large majority of purchasers surveyed in the past have not felt significant pressure to purchase and were generally satisfied with their credit insurance coverage.