书目名称 | Consumer Attitudes Toward Credit Insurance |
编辑 | John M. Barron,Michael E. Staten |
视频video | |
丛书名称 | Innovations in Financial Markets and Institutions |
图书封面 |  |
描述 | .Consumer Attitudes Toward Credit Insurance. provides thefindings of a survey of approximately 3600 individuals who had theopportunity to purchase credit life insurance in conjunction with alltypes of consumer loans, except first mortgages and credit cards. Thesurvey that forms the basis of the book was conducted in 1993 by theCredit Research Center at Purdue University‘s Krannert Graduate Schoolof Management. It replicates and expands upon four previous nationalstudies of credit insurance consumers, done between 1970 and 1985..Despite the generally positive findings of prior research with respectto consumer attitudes toward credit insurance, several open questionsremain of interest to policy makers, specifically the question ofwhether coercion is involved in the sale of the insurance..Consumer. .Attitudes Toward Credit Insurance. addresses theseoutstanding issues. It presents a profile of who is currently beingserved by the credit insurance market, as well as the reasonsborrowers purchase the product and their experience with the offer ofcredit insurance at point of sale. |
出版日期 | Book 1996 |
关键词 | consumer; demography; insurance; management; marketing; regulation; research; university |
版次 | 1 |
doi | https://doi.org/10.1007/978-1-4613-1327-4 |
isbn_softcover | 978-1-4612-8570-0 |
isbn_ebook | 978-1-4613-1327-4 |
copyright | Springer Science+Business Media New York 1996 |