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Titlebook: Consumer Attitudes Toward Credit Insurance; John M. Barron,Michael E. Staten Book 1996 Springer Science+Business Media New York 1996 consu

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发表于 2025-3-21 18:08:03 | 显示全部楼层 |阅读模式
书目名称Consumer Attitudes Toward Credit Insurance
编辑John M. Barron,Michael E. Staten
视频video
丛书名称Innovations in Financial Markets and Institutions
图书封面Titlebook: Consumer Attitudes Toward Credit Insurance;  John M. Barron,Michael E. Staten Book 1996 Springer Science+Business Media New York 1996 consu
描述.Consumer Attitudes Toward Credit Insurance. provides thefindings of a survey of approximately 3600 individuals who had theopportunity to purchase credit life insurance in conjunction with alltypes of consumer loans, except first mortgages and credit cards. Thesurvey that forms the basis of the book was conducted in 1993 by theCredit Research Center at Purdue University‘s Krannert Graduate Schoolof Management. It replicates and expands upon four previous nationalstudies of credit insurance consumers, done between 1970 and 1985..Despite the generally positive findings of prior research with respectto consumer attitudes toward credit insurance, several open questionsremain of interest to policy makers, specifically the question ofwhether coercion is involved in the sale of the insurance..Consumer. .Attitudes Toward Credit Insurance. addresses theseoutstanding issues. It presents a profile of who is currently beingserved by the credit insurance market, as well as the reasonsborrowers purchase the product and their experience with the offer ofcredit insurance at point of sale.
出版日期Book 1996
关键词consumer; demography; insurance; management; marketing; regulation; research; university
版次1
doihttps://doi.org/10.1007/978-1-4613-1327-4
isbn_softcover978-1-4612-8570-0
isbn_ebook978-1-4613-1327-4
copyrightSpringer Science+Business Media New York 1996
The information of publication is updating

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1993 CRC Survey Questionnaire and Sample Design,ve sales tactics. The four surveys of credit insurance customers described in Chapter 2 contradict the critics’ view of the market. The large majority of purchasers surveyed in the past have not felt significant pressure to purchase and were generally satisfied with their credit insurance coverage.
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The Marketing of Credit Life Insurance,at they later regret. A focal point of public policy toward credit insurance has been the frequency with which the intensity of marketing efforts transform the message from “persuasive” to “coercive”. We noted in Chapter 2 that concerns about abusive sales tactics can be effectively addressed throug
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Components of Interactive Applications co-borrower dies. Similarly, credit disability isurance provides a monthly benefit equal to the loan‘s monthly payment if the primary borrower is disabled. Over the past decade, other forms of credit insurance have also emerged as a safeguard against income interruptions, most notably credit unemployment insurance.
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Report on the User’s Conceptual Modelinfluenced by a variety of demographic and economic factors which determine the value of insurance coverage to each borrower. To isolate the impact of salesmanship on the probability that a customer will purchase insurance, we must first identify the underlying likelihood of purchase if there was no sales pressure.
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