| 书目名称 | Complaint Management and Channel Choice |
| 副标题 | An Analysis of Custo |
| 编辑 | Stefan Garding,Andrea Bruns |
| 视频video | http://file.papertrans.cn/232/231280/231280.mp4 |
| 概述 | Provides easy-to-use recommendations for managers derived from customer expectations.Investigates consumer perceptions and preferences of complaint channels.Analyzes the relevance of social networks i |
| 丛书名称 | SpringerBriefs in Business |
| 图书封面 |  |
| 描述 | This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel. |
| 出版日期 | Book 2015 |
| 关键词 | Complaint channel; Constomer complaint behavior; Customer relationship; Customer satisfaction; Service q |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-18179-0 |
| isbn_softcover | 978-3-319-18178-3 |
| isbn_ebook | 978-3-319-18179-0Series ISSN 2191-5482 Series E-ISSN 2191-5490 |
| issn_series | 2191-5482 |
| copyright | The Author(s) 2015 |
|Archiver|手机版|小黑屋|
派博传思国际
( 京公网安备110108008328)
GMT+8, 2025-8-17 05:28
发表于 2025-3-21 19:56:05
