| 书目名称 | Competitive Intelligence | | 编辑 | Chris West | | 视频video | http://file.papertrans.cn/232/231207/231207.mp4 | | 图书封面 |  | | 描述 | To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly. | | 出版日期 | Book 2001 | | 关键词 | controlling; Internet; market research; strategy | | 版次 | 1 | | doi | https://doi.org/10.1057/9780230514591 | | isbn_softcover | 978-1-349-41852-7 | | isbn_ebook | 978-0-230-51459-1 | | copyright | Chris West 2001 |
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