Titlebook: Competitive Intelligence; Chris West Book 2001 Chris West 2001 controlling.Internet.market research.strategy

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mpanies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.978-1-349-41852-7978-0-230-51459-1

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https://doi.org/10.1007/978-3-662-41051-6ement the project without interaction (or interfering), this can result in the outcome being less satisfactory. This is truest when working with outside intelligence agencies who are not party to the working culture within the commissioning company and do not have automatic or ready access to internally available intelligence.

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https://doi.org/10.1007/978-3-8349-8374-9As explained in the previous chapter, secondary sources are normally the first to be consulted in intelligence-gathering programmes. They vary in usefulness, timeliness and accuracy but they represent a relatively low-cost and sometimes a reasonably comprehensive method of acquiring intelligence.

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