Titlebook: Competitive Dynamics in the Mobile Phone Industry; Claudio Giachetti Book 2013 Palgrave Macmillan, a division of Macmillan Publishers Limi

剧本

Book 2013This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

擦掉

frugal

Palgrave Macmillan, a division of Macmillan Publishers Limited 2013

太空

Ballerina

observatory

incision

insightful

Adj异类的

https://doi.org/10.1007/978-3-030-27115-2 some authors have called “strategic adjustment”. Recently, in the strategy field, the “strategic reference point (SRP) theory” has introduced the idea of strategic adjustment toward more than one reference target. Borrowing from various insights offered by the SRP theory, this chapter analyzes how

MURKY

Competitive Intensity and Product Line Strategies in Technology-Based Industries the relationship between competition and the length of a firms’ product line. This chapter develops a theoretical framework which suggests that the competitive intensity-product line length relationship is not linear. It also illustrates insights into the mobile phone industry.