| 书目名称 | Competition in Marketing | | 副标题 | Two Essays on the Im | | 编辑 | Vera Magin | | 视频video | | | 图书封面 |  | | 描述 | The first portion of Dr. Magin‘ s dissertation research focuses on the impact of demand related information on marketing activity. More precisely, Dr. Magin addresses important questions such as the degree to which firms equipped with demand-related information (DRI) introduce more products, satisfy consumers better, and, most fundamentally, make more money than firms without such DRI. This portion of Dr. Magin‘s dissertation work involves condensing the broad extant knowledge pertaining to marketing information and creating new hypotheses, empirically testing these hypotheses, and linking results to managerial practice as well as linking the findings to research opportunities. In addition to this, Dr. Magin‘s dissertation research entails a more theoretical and quantitative portion that addresses the problem of product differentiation. Here, she immerses herself into the areas of distance functions, distance measures, and spatial product differentiation. This portion of her dissertation is more quantitative and theoretical. In the first portion of her dissertation, Dr. Magin augments extant knowledge from economics, game theory, decision research, and social psychology into a size | | 出版日期 | Book 2006 | | 关键词 | Management-Entscheidungen; Marketingproduktivität; Nachfragebezogene Information; Produktdifferenzierun | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-8350-9277-8 | | isbn_softcover | 978-3-8350-0432-0 | | isbn_ebook | 978-3-8350-9277-8 | | copyright | Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2006 |
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发表于 2025-3-21 16:42:52
