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Titlebook: Commercialisation and Innovation Strategy in Small Firms; Learning to Manage U Tim Mazzarol,Sophie Reboud,Geoffrey N. Soutar Book 2022 Spri

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楼主: 畸齿矫正学
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Innovation and Commercialisation in Small Firms,Small Technology Firms (STFs) are currently facing increased competition characterised by product and market uncertainties, the internationalisation of markets, transfer of technologies and large amount of knowledge and information.
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Building Capabilities,This chapter examines the role of organisational learning and capabilities within the small firm where resource scarcity is a key strategic consideration. The importance of knowledge building within the top management team and their key employees, and the leveraging of third-party networks or complimentary actors is discussed.
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Conclusions and Lessons Learnt,In summary, the process of innovation has a number of phases, from the initial research and discovery phase, through definition of the opportunity to product development and other late-stage aspects of commercialising a finished product. Each phase will need a different mix of tacit and codified knowledge inputs.
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Detection: Needle in a Haystack,useful strategic barriers to competitive imitation, contributing to competitive advantage, such as the ownership of specific assets or resources, or the possession of formal intellectual property (IP) rights in facilitating the commercialisation process—for guidance.
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