| 书目名称 | Commercialisation and Innovation Strategy in Small Firms |
| 副标题 | Learning to Manage U |
| 编辑 | Tim Mazzarol,Sophie Reboud,Geoffrey N. Soutar |
| 视频video | http://file.papertrans.cn/231/230210/230210.mp4 |
| 概述 | Applies theory to practice by presenting original conceptual models that have been developed in seminars and workshops.Sets out what assessments entrepreneurs should make to decide whether an identifi |
| 图书封面 |  |
| 描述 | This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and “best practice” models of NPD and commercialisation..The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.. |
| 出版日期 | Book 2022 |
| 关键词 | Commercialisation; Innovation Management; Small Firms; Innovation Strategy; Absorptive Capacity; Dynamic |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-981-19-2651-8 |
| isbn_softcover | 978-981-19-2653-2 |
| isbn_ebook | 978-981-19-2651-8 |
| copyright | Springer Nature Singapore Pte Ltd. 2022 |
|Archiver|手机版|小黑屋|
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