Titlebook: Co-Creation and Well-Being in Tourism; Antónia Correia,Metin Kozak,Alan Fyall Book 2017 The Editor(s) (if applicable) and The Author(s), u

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The Experience Economy Logic in the Wellness Tourism Industryt only emotional experiences but also more permanent transformations and lifestyle changes. This chapter presents the wellness tourism industry as a model example of the experience industry and discusses wellness tourism experiences in the light of value creation and innovation. Through qualitative

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HEW

Postmodern Museum Visitor Experience as a Leisure Activityum visitors has not reached a satisfactory level in the area of tourism marketing. In this case study, authors focused on gaining insight into the characteristics of the visitor profile of Yılmaz Büyükerşen Wax Museum (YBWM) as a postmodern museum. The study also aims to discover whether there are m

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Driving First-Time and Repeat Spectators to Cultural Eventsent. A structured questionnaire was developed and data were collected on-site during the “Sa Sartiglia” Carnival (Sardinia, Italy) via 262 interviews. A series of descriptive analyses, independent t-tests, and regression analysis were run for the purposes of the study. Findings show repeaters expres