Titlebook: Co-Creation and Learning; Concepts and Cases K.B. Akhilesh Book 2017 The Author(s) 2017 Business Strategy.Co-creation.Collaboration.Innovat

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Co-Creation at Pegasus: A Study Project,distinct needs of an organization across diverse industry segments addressing people at all functional levels of an organization. This institute is the first in India to follow the method of OBL to train their participants.

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Case Studies,ny-A, Company-B, and Company-C. The methodologies, learning approaches and techniques used by the Pegasus team are highlighted here. An attempt has been made to shed some light on the real-life applications of co-creation.

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Co-Creation,er relationships (Sawhney et al. in J Interact Mark 19(4):4–17, 2005; Prandelli et al. in Calif Manage Rev 48(4):109–35 2006; von Stamm in J Mar 73(5):30–51, 2004). This chapter thoroughly examines all aspects of the co-creation process.

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https://doi.org/10.1007/978-3-658-00975-5er relationships (Sawhney et al. in J Interact Mark 19(4):4–17, 2005; Prandelli et al. in Calif Manage Rev 48(4):109–35 2006; von Stamm in J Mar 73(5):30–51, 2004). This chapter thoroughly examines all aspects of the co-creation process.