| 书目名称 | Co-Creation | | 副标题 | Reshaping Business a | | 编辑 | Tobias Redlich,Manuel Moritz,Jens P. Wulfsberg | | 视频video | | | 概述 | Features interdisciplinary expertise from economics, law, technology and social science on the practice of co-creation.Provides best-practices and management approaches to successful co-creation.Enabl | | 丛书名称 | Management for Professionals | | 图书封面 |  | | 描述 | .Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society.. With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation. .A must read for decision-makers looking to innovate their companies‘ business models—from ideation to marketing.. .Dr.-Ing. Michaela Colla, K-GXI Leader – Industry 4.0 at Volkswagen .Simply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big cha | | 出版日期 | Book 2019 | | 关键词 | Co-creation for business strategy; Circular economy; Social innovation and co-creation; Societal challe | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-97788-1 | | isbn_ebook | 978-3-319-97788-1Series ISSN 2192-8096 Series E-ISSN 2192-810X | | issn_series | 2192-8096 | | copyright | Springer Nature Switzerland AG 2019 |
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发表于 2025-3-21 17:58:39
