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Titlebook: Co-Branding; The Science of Allia Tom Blackett (Deputy chairman of Interbrand Group Book 1999 Palgrave Macmillan, a division of Macmillan

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,Co-Branding — a Retailer’s Opportunity,ness with other brands from different and, in some cases, competitive categories to enhance the vitality and the dynamism of their offers. Staying on top is tough; increasing the lead is tougher, so why not get help from another leader?
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Verteilung einer Zufallsvariablenpings of tomorrow? Much will depend on political and societal factors: critically the extent to which the ‘enterprise culture’ model is embraced by developing countries; and whether, and how, public attitudes towards big corporations change.
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Co-Branding Opportunities and Benefits,es a brand may even be used in co-branding applications before it has been established as a separate entity in the marketplace and be the way in which its reputation is first established. Let us look in more detail at these advantages
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The Future of Co-Branding,pings of tomorrow? Much will depend on political and societal factors: critically the extent to which the ‘enterprise culture’ model is embraced by developing countries; and whether, and how, public attitudes towards big corporations change.
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