Titlebook: Co-Branding; The Science of Allia Tom Blackett (Deputy chairman of Interbrand Group Book 1999 Palgrave Macmillan, a division of Macmillan

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书目名称Co-Branding影响因子(影响力)




书目名称Co-Branding影响因子(影响力)学科排名




书目名称Co-Branding网络公开度




书目名称Co-Branding网络公开度学科排名




书目名称Co-Branding被引频次




书目名称Co-Branding被引频次学科排名




书目名称Co-Branding年度引用




书目名称Co-Branding年度引用学科排名




书目名称Co-Branding读者反馈




书目名称Co-Branding读者反馈学科排名

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Co-Branding Opportunities and Benefits,y new income stream or to boost sales of existing products and for new brands it may bring immediate credibility in a normally sceptical marketplace. Co-branding may reduce the need for costly investment in targeting new markets or be a means of overcoming non-financial barriers to entry, of gaining

MAUVE

The Risks and Pitfalls of Co-Branding,considerable risks to your brand’s reputation if you choose the wrong partner brand or if your partner brand suffers a setback in the marketplace or receives bad publicity for some reason. As with selecting a partner in any other business context, it pays to make sure that you have thoroughly invest

Silent-Ischemia

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Ingredient Branding, differ in that they are a component of the end product. This chapter will look at what lies behind this generic and often misused name in an attempt to establish what ingredient branding is. We will then investigate what has to be taken into account when moving into ingredient branding (the why?) a

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enumaerate

Creating Economic Value Through Co-Branding,r 1 have been established to create economic benefits for all participants, the financial measurement and valuation of these benefits is a very complex matter. To make the principles and applications of the valuation of co-branding structures more transparent, this chapter will for the most part foc

Expurgate

The Future of Co-Branding,this reason rarely a fruitful occupation. It seems hardly appropriate, however, to conclude this book on co-branding without some attempt to forecast what the next few years may have in store. There is every indication that increasing prosperity — particularly in Asia and Latin America — will contin

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