Titlebook: City Branding; Theory and Cases Keith Dinnie (Associate Professor of Business) Book 2011 Palgrave Macmillan, a division of Macmillan Publis

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Branding Budapestn the country brand and its capital brand. This is particularly true for Eastern Europe where capitals serve as the first – and often only – calling point for visitors, investors, multinational companies as well as creative talent.

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Titlebook: City Branding; Theory and Cases Keith Dinnie (Associate Professor of Business) Book 2011 Palgrave Macmillan, a division of Macmillan Publis

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