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Titlebook: China’s Music Industry Unplugged; Business Models, Cop Zhen Troy Chen Book 2021 The Editor(s) (if applicable) and The Author(s) 2021 China’

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The Platform Ecosystem Modelmbracing an unprecedented online platform economy. A significant change in the music industry is manifested by the business model shift from music as artefact and information to music as services. This chapter continues to address the research question on business model innovation in a shifting indu
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The Traditional Proprietary Modelarket mechanisms with an end for consumption. This chapter will start by analysing the exploitation of music with diversified income streams constituting an established value chain. However, the primary focus of this chapter is the traditional proprietary model with music fixed in physical format as a control mechanism in a pre-digital age.
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