Titlebook: China-Focused Cases; Selected Winners of China Europe International Business School Book 2019 Shanghai Jiao Tong University Press and Spri

BOLUS

Legacy Digital I/O Interfacing Standards, this business exploration taught a painful lesson—of over a billion yuan in losses—and deserves our reflection, especially from those reforming enterprises from the perspective of a lean start-up. This case aims to find a way in which big companies and start-ups can pursue the exploration and valid

争议的苹果

Rapid Prototyping of Digital Systemsned how it would address the problems. Shortly after the initial statement, Haidilao issued additional announcements to further provide solutions to the problems in detail. These announcements triggered still more severe online discussions about the hygiene issues. Some people thought Haidilao handl

puzzle

,FamilyMart: “Internet Plus” Strategy,er the company’s convenience store retail chain FamilyMart, a consistently excellent performer offline, should also explore this O2O “new retail” model. The challenge will be how to leverage the 9 million members of the Maxxipoint Card scheme FamilyMart had created for its offline customers, and bri

unstable-angina

Jinhuobao: A B2B E-Commerce Platform for FMCG in the New Retail Era,using crowdsourcing and the Witkey model to help brand owners recruit part-time sales teams, thereby reducing channel costs; (b) Jinhuobao, a product that solves the goods problem by using the B2B e-commerce platform model to reduce intermediate distribution links and help terminal retailers purchas

hazard

Melanoma

,Huawei’s Quest for Global Markets,lia and the United States. Huawei had consistently denied all espionage accusations and allegations that it had links with the Chinese military. The company fought relentlessly for several years to shed its image as a company controlled by the Chinese government, despite its private ownership struct

打算

,TECNO Mobile’s Growth Strategies in Africa,ophisticated, innovative features of its products; and localized manufacturing capacity. After its success in Africa, TECNO expanded its business to more than 48 countries around the world. Despite its phenomenal success in Africa, TECNO has several challenges ahead. These include protecting the bra

septicemia

Can Starbucks Sustain Its High Prices in China?,rimary growth market and had ambitious growth plans at a time when there was worldwide anxiety over the country’s sluggish economy and market turmoil. However, with competition growing in the market, can Starbucks sustain its high prices in China?

欺骗世家

Ofo: A Bike Sharing Firm from Campus,became China’s largest provider of campus transportation, serving both students and faculty with a convenient, green, low-carbon, and efficient bike sharing service on campus. The first part of the case describes ofo’s history, its business model, financing timetable, product model, and pricing and

filial

From Product Brand to Platform Brand: Business Evolution of Internet Clothing Brand Handu,ltiple brands, product group systems, flexible supply chains, and brand personification make Internet brands “small and exquisite.” The business logic behind the platform brand stage is that under the circumstances of a decline in pageviews and tough competition, Internet brands need to make their f