Titlebook: China Branding; Cases from Zhejiang Martin J. Liu,Jun Luo Book 2019 The Editor(s) (if applicable) and The Author(s), under exclusive licens

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Radical Addition of Macromolecules to C60,articipation from all functional areas of an organization besides marketing to identify what market segments to target and how to deliver superior value to customers. The purpose of this article is to explore the process of crafting a business strategy at Zhejiang Yinlun Machinery Co. Ltd. The case

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Azafullerenes in Radical Reactions,of the company originated from its high-end brands, innovation-driven development, and its pricing strategy. The premium price allows the company to continuously focus on enhancing its product quality and production efficiency. The technologic output and high product quality has allowed the company

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