Titlebook: Childhood and Consumer Culture; David Buckingham,Vebjørg Tingstad Book 2010 Palgrave Macmillan, a division of Macmillan Publishers Limited

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Childhood and Consumer Culture978-0-230-28184-4Series ISSN 2731-6467 Series E-ISSN 2731-6475

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Patrick A. Heelan S.J., M.A., Ph.D.east since the inception of modern mass marketing (e.g. Cook, 2004; Cross, 1997; Seiter, 1993). Nevertheless, in recent years children have become more and more important both as a market in their own right and as a means to reach adult markets. Marketers are seeking to target children more directly

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Peter van Loock,Samuel L. Braunsteints on the market has increased significantly, and children have become one of the most targeted groups of consumers. This chapter examines those products that are perhaps most strongly associated with the consuming child: toys. In describing and analysing the market for children’s toys, and focusing

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Verzeichnis der Gemälde Houbrakensjunctions that remain between the fields of childhood studies and consumer studies. On the one hand, as I have argued elsewhere (Cook 2004b, 2008), those writing in and for a specifically “childhood studies” audience tend to ignore or marginalize the material and commercial aspects of children’s exi

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Quantum Theory of Chemical Reactions and diffuse, but clear, sharp and in focus. As scholars from such diverse backgrounds as media and technology (Turkle 2007), science in the case of Daston, anthropology (Miller, 1998; Brown, 1998; 2004), and most recently Joshua Glenn and Carol Hayes (2007) in Taking ., have highlighted, the analys

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Quantification and Syntactic Theoryn. While a good deal of attention has been directed at adult role-playing games (such as .), social networks (such as MySpace and Facebook), and virtual communities (such as Second Life), less is known about websites aimed at children.