| 书目名称 | Changing the Rules of the Game |
| 副标题 | Economic, Management |
| 编辑 | Sabine Hotho,Neil McGregor |
| 视频video | http://file.papertrans.cn/224/223836/223836.mp4 |
| 图书封面 |  |
| 描述 | The computer games industry is one of the most vibrant industries today whose potential for growth seems inexhaustible. This book adopts a multi-disciplinary approach and captures emerging trends as well as the issues and challenges faced by businesses, their managers and their workforce in the games industry. |
| 出版日期 | Book 2013 |
| 关键词 | business; business models; computer; computer game; creativity; Internet; management; risk management |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9781137318411 |
| isbn_softcover | 978-1-349-33819-1 |
| isbn_ebook | 978-1-137-31841-1 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2013 |