| 书目名称 | Change Management In The Communications Industry |
| 副标题 | Change Processes In |
| 编辑 | Markus Kaiser,Nicole Schwertner |
| 视频video | |
| 概述 | Plan and implement change processes in media companies and in corporate communications.Recognizing challenges, why the media industry needs a living change culture.Strategy development for communicati |
| 丛书名称 | essentials |
| 图书封面 |  |
| 描述 | In media companies and in corporate communications, digital channels are being added to traditional channels. The content is often produced in newsrooms. There is a growing awareness that communication measures are radically oriented towards the needs of the user. In these change processes, special emphasis must be placed on involving the employees. Because only then will the change process be economically successful. This .essential. shows why media companies and communication departments need a live change culture and how they can approach change systematically. |
| 出版日期 | Book 2022 |
| 关键词 | Change Management; Change Communication; Change Processes; Newsroom; Social Media; Corporate communicatio |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-35960-7 |
| isbn_ebook | 978-3-658-35960-7Series ISSN 2197-6708 Series E-ISSN 2197-6716 |
| issn_series | 2197-6708 |
| copyright | Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022 |
发表于 2025-3-21 18:59:39
