书目名称 | Chances and Challenges of Digital Management |
副标题 | Proceedings of the I |
编辑 | Richard C. Geibel,Shalva Machavariani |
视频video | |
概述 | Presents latest research, challenges, and solutions on digital management.Includes contributions from researchers and practitioners.Serves as a reference resource for researchers and practitioners in |
丛书名称 | Springer Proceedings in Business and Economics |
图书封面 |  |
描述 | This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.. |
出版日期 | Conference proceedings 2023 |
关键词 | Digital Management; E-Commerce; Digital Entrepreneurship; Social Commerce; Online Marketing; Blockchain; B |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-031-45601-5 |
isbn_softcover | 978-3-031-45603-9 |
isbn_ebook | 978-3-031-45601-5Series ISSN 2198-7246 Series E-ISSN 2198-7254 |
issn_series | 2198-7246 |
copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |