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Titlebook: Celebrating the Past and Future of Marketing and Discovery with Social Impact; 2021 AMS Virtual Ann Juliann Allen,Bruna Jochims,Shuang Wu C

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https://doi.org/10.1007/978-4-431-66865-7rict diet and exercise program, are often associated with pain (Liu, Mattila, and Bolton 2018). In fact, researchers studying fitness have found that pain is a fundamental component of exercise (O’Connor and Cook 1999). In addition to exercise, diets bring about bodily discomfort as well (Fuhrman et
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https://doi.org/10.1007/978-4-431-66865-7iversaries) is neglected. Building on three streams of literature (birthdays as rituals, organizational rituals, and corporate brand heritage), this research aims to extend theory on brand management by answering the following research objectives: (a) to understand the ritual associated with brand a
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Systemic Surgical Approach for the Pelviser those images in which figures/people face inwards as opposed to outward, particularly when these figures/people are located away from the center of the framed image toward the periphery (e.g., Chen and Scholl 2014; Minton, Sperber, and Hernik 2020; Palmer and Langlois 2017; Palmer, Gardner and Wi
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https://doi.org/10.1007/978-4-431-66865-7 societal priorities (post-materialism) for the country (Inglehart 1977, 1981), political orientation (Nail et al. 2009), and comparative life satisfaction (Meadow et al. 1992) explain voter preference for different political brand personalities in Presidential candidates..In order to select which b
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Special Session: Super Sonic Logos: The Power of Audio Branding: An Abstract,g because “brands without an audio presence will have no presence” (Ciccarelli 2019)..Audio branding is defined as “the approach of using unique, proprietary sound and music to convey a brand‘s essence and values. Just as visual branding defines a brand using color and shape, audio branding defines
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