书目名称 | Celebrating the Past and Future of Marketing and Discovery with Social Impact |
副标题 | 2021 AMS Virtual Ann |
编辑 | Juliann Allen,Bruna Jochims,Shuang Wu |
视频video | http://file.papertrans.cn/223/222709/222709.mp4 |
概述 | Celebrates the history of marketing while also exploring its future.Presents theories for more efficient and impactful responses by marketers.Explores the influence of artificial intelligence, virtual |
丛书名称 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
图书封面 |  |
描述 | For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors... .Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this |
出版日期 | Conference proceedings 2022 |
关键词 | Academy of Marketing Science; AMS Annual Conference; Developments in Marketing Science; Proceedings of |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-030-95346-1 |
isbn_softcover | 978-3-030-95348-5 |
isbn_ebook | 978-3-030-95346-1Series ISSN 2363-6165 Series E-ISSN 2363-6173 |
issn_series | 2363-6165 |
copyright | Academy of Marketing Science 2022 |