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Titlebook: Celebrating the Past and Future of Marketing and Discovery with Social Impact; 2021 AMS Virtual Ann Juliann Allen,Bruna Jochims,Shuang Wu C

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发表于 2025-3-21 17:30:35 | 显示全部楼层 |阅读模式
书目名称Celebrating the Past and Future of Marketing and Discovery with Social Impact
副标题2021 AMS Virtual Ann
编辑Juliann Allen,Bruna Jochims,Shuang Wu
视频videohttp://file.papertrans.cn/223/222709/222709.mp4
概述Celebrates the history of marketing while also exploring its future.Presents theories for more efficient and impactful responses by marketers.Explores the influence of artificial intelligence, virtual
丛书名称Developments in Marketing Science: Proceedings of the Academy of Marketing Science
图书封面Titlebook: Celebrating the Past and Future of Marketing and Discovery with Social Impact; 2021 AMS Virtual Ann Juliann Allen,Bruna Jochims,Shuang Wu C
描述For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors... .Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this
出版日期Conference proceedings 2022
关键词Academy of Marketing Science; AMS Annual Conference; Developments in Marketing Science; Proceedings of
版次1
doihttps://doi.org/10.1007/978-3-030-95346-1
isbn_softcover978-3-030-95348-5
isbn_ebook978-3-030-95346-1Series ISSN 2363-6165 Series E-ISSN 2363-6173
issn_series 2363-6165
copyrightAcademy of Marketing Science 2022
The information of publication is updating

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Disk Oscillations in Radial Directiontimate purchasing decision. Research suggests that framing these corporate responses in a certain way can strongly influence observers’ attitude towards the company (e.g., Her and Seo 2017; Tran et al. 2020). However, some of the existing conclusions have to be revised in the light of the present st
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Origin of Active Pollination and Mutualismomplete explanation of the differentiation criteria). There is currently no research on how service providers’ explanations of dynamic pricing influence consumers’ perceptions and behaviors, particularly of the price-disadvantaged customers. This study will lead to a better understanding of whether
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Diversity of Phyllanthaceae Plantsliers, consumers and other stakeholders) are seen as co-creators, and this experience adds value for processes. The SDL implies interactivity and unity among beneficiaries, suggesting a focus on working together to integrate resources to create mutual value. From the crossing references related to b
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Diversity of Phyllanthaceae Plantsattitude, and brand image) will be examined..Based on the literature review and proposed hypotheses, we expected a more substantial meaning transfer from the celebrity condition than a non-celebrity condition. Also, we anticipated the moderating effect of an individual’s implicit self-theory. Partic
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Reinforced Specificity of Pollinator Mothshavior. The majority of the interviewees was familiar with the phenomenon and had already tactically cancelled their service contracts in different industries. The study shows that especially the price comparisons of existing customers with up to four reference groups are decisive for tactical churn
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