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Titlebook: Case Studies in Strategic Management; How Executive Input Gunther Friedl,Andreas Biagosch Book 2019 Springer International Publishing AG,

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发表于 2025-3-21 19:01:26 | 显示全部楼层 |阅读模式
书目名称Case Studies in Strategic Management
副标题How Executive Input
编辑Gunther Friedl,Andreas Biagosch
视频videohttp://file.papertrans.cn/223/222286/222286.mp4
概述Merges theoretical knowledge, strategic thinking and specific analysis with practical business decisions.Presents a new approach to case studies applied at the TUM School of Management.Includes two ca
丛书名称Management for Professionals
图书封面Titlebook: Case Studies in Strategic Management; How Executive Input  Gunther Friedl,Andreas Biagosch Book 2019 Springer International Publishing AG,
描述.Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. .The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS..
出版日期Book 2019
关键词Case Method; Executive Education; Business School; UNU GmbH; UBS; Commerzbank AG
版次1
doihttps://doi.org/10.1007/978-3-319-95555-1
isbn_softcover978-3-030-07057-1
isbn_ebook978-3-319-95555-1Series ISSN 2192-8096 Series E-ISSN 2192-810X
issn_series 2192-8096
copyrightSpringer International Publishing AG, part of Springer Nature 2019
The information of publication is updating

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Gunther Friedl,Andreas BiagoschMerges theoretical knowledge, strategic thinking and specific analysis with practical business decisions.Presents a new approach to case studies applied at the TUM School of Management.Includes two ca
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Case Studies in Strategic Management978-3-319-95555-1Series ISSN 2192-8096 Series E-ISSN 2192-810X
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https://doi.org/10.1007/978-1-4612-4830-9 on how to create the most inspiring business seminar. Their goal was to create an outstanding learning experience for business students. Thus the case study seminar at the Technical University of Munich School of Management was born. We brainstormed several initial ideas.
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