Titlebook: Business and Consumer Analytics: New Ideas; Pablo Moscato,Natalie Jane de Vries Book 2019 Springer Nature Switzerland AG 2019 Customer ana

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Introducing Clustering with a Focus in Marketing and Consumer Analysisbe segmented, clustering methodologies are some of the most common ways of doing so nowadays. Clustering, however, is a hugely heterogeneous field in itself with advances and explanations coming from many different disciplines. Clustering has been discussed in debates almost as heated as those about

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Frequent Itemset Miningion and overview of basic sequential algorithms, and then discuss and compare different parallel approaches based on shared-memory, message-passing, map-reduce, and the use of GPU accelerators. Even though our survey certainly is not exhaustive, it covers essential reference material, since we belie

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Business Network Analytics: From Graphs to Supernetworksn in discrete applied mathematics and computer science. In many cases, they are the most natural means to represent some type of relationships in data. Consequently, a large number of solution methods based on heuristics and exact algorithms exist for problems that have graphs and/or networks as par

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Overlapping Communities in Co-purchasing and Social Interaction Graphs: A Memetic Approachication networks, transportation routes and several others. An important feature of complex networks is the presence of communities, groups of elements densely connected among them but sparsely linked to the rest of the network. In many cases these communities can be overlapping, with nodes particip

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