| 期刊全称 | Business and Consumer Analytics: New Ideas | | 影响因子2023 | Pablo Moscato,Natalie Jane de Vries | | 视频video | | | 发行地址 | An influential approach towards interdisciplinary work; bringing new computer science approaches to social science applications.First of its kind in the area of novel ideas in consumer analytics invol | | 图书封面 |  | | 影响因子 | .This two-volume handbook presents a collection of novel methodologies with applications and illustrative examples in the areas of data-driven computational social sciences. Throughout this handbook, the focus is kept specifically on business and consumer-oriented applications with interesting sections ranging from clustering and network analysis, meta-analytics, memetic algorithms, machine learning, recommender systems methodologies, parallel pattern mining and data mining to specific applications in market segmentation, travel, fashion or entertainment analytics. A must-read for anyone in data-analytics, marketing, behavior modelling and computational social science, interested in the latest applications of new computer science methodologies..The chapters are contributed by leading experts in the associated fields.The chapters cover technical aspects at different levels, some of which are introductory and could be used for teaching. Some chapters aim at building a commonunderstanding of the methodologies and recent application areas including the introduction of new theoretical results in the complexity of core problems. Business and marketing professionals may use the book to f | | Pindex | Book 2019 |
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发表于 2025-3-21 17:50:53
