Titlebook: Business Research Methods; An Applied Orientati S Sreejesh,Sanjay Mohapatra,M‘R Anusree Book 2014 Springer International Publishing Switzer

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Harold A. Mooney,David J. Parsonssystem has to be developed before actually venturing into the field to collect data. At this stage, a researcher has to address some fundamental issues relating to the variables that need to be measured, and the different measurement scales that have to be used for measuring the characteristic that

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Harold A. Mooney,David J. Parsons asked, and in what order. Questionnaires are used in various fields of research like survey research and experimental design. A questionnaire serves four functions—enables data collection from respondents, lends a structure to interviews, provides a standard means for writing down answers and help

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Łukasz Łuczaj PhD,Andrea Pieroni PhDgression, a single dependent variable (categorical: two categories) is predicted from one or more independent variables (metric or non-metric). This chapter also explains what the logistic regression model tells us: Interpretation of regression coefficients and odds ratios using IBM SPSS 20.0. The e

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María de Cortes Sánchez-Mata,Javier Tardíorch. Unless the research results are properly communicated in the reports, they would be of little use to managers. Managers cannot take valid and effective decisions unless the entire research findings are presented to them in a systematic manner. A business research report contains many items incl