Titlebook: Business Research Methods; An Applied Orientati S Sreejesh,Sanjay Mohapatra,M‘R Anusree Book 2014 Springer International Publishing Switzer

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书目名称Business Research Methods影响因子(影响力)




书目名称Business Research Methods影响因子(影响力)学科排名




书目名称Business Research Methods网络公开度




书目名称Business Research Methods网络公开度学科排名




书目名称Business Research Methods被引频次




书目名称Business Research Methods被引频次学科排名




书目名称Business Research Methods年度引用




书目名称Business Research Methods年度引用学科排名




书目名称Business Research Methods读者反馈




书目名称Business Research Methods读者反馈学科排名

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d quantitative research that readers can apply directly in rSince research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision.  The book used a case study approa

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Łukasz Łuczaj PhD,Andrea Pieroni PhDhapter also explains what the logistic regression model tells us: Interpretation of regression coefficients and odds ratios using IBM SPSS 20.0. The example detailed in this chapter involves one metric- and four non-metric-independent variables.

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Business Research Process, selecting a research method, selecting the sampling procedure, data collection, evaluating the data and preparing the research report for presentation. The above steps provide a broad outline applicable to any business research project. However, the number and sequence of activities can vary as per the demand of an individual research project.

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Exploratory Factor and Principal Component Analysis SPSS 20.0. It shows how to determine the number of factors to retain, interpret the rotated solution, create factor scores and summarize the results. Fictitious data from two studies are analysed to illustrate these procedures. The present chapter deals only with the creation of orthogonal (uncorrelated) components.

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Book 2014ness researches affect and support management decision.  The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in runnin

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Business Research Design: Exploratory, Descriptive and Causal Designsheduling of a business research project and elaborated the guidelines for writing a business research proposal. This chapter designed in such a way that the reader can appreciate these concepts by considering the examples and cartoon illustrations, which would better elicit and convince the concept understanding.