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Titlebook: Business Model Management; Design - Process - I Bernd W. Wirtz Textbook 2020Latest edition The Editor(s) (if applicable) and The Author(s),

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Business Model Operationplete implementation of the business model and the beginning of the adaptation or modification of the underlying business model. The business model prototype emerged from implementation is backed up with core processes and transferred to the operational business.
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Distinction and Aims of Business Modelsave been developed. This thematic heterogeneity is particularly reflected in existing definitions, which in most cases merely cover subareas, such as business model components, or are very context-specific (Eriksson and Penker 2000).
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Introductionmitments in many areas. This management tool may be used in all corporate activities which help achieving a sustainable competitive advantage. In the context of business model management, an ideal-type, five-step process can be observed to reveal all relevant aspects.
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Implementation of Business Models process is an integrated business model that contains all nine partial models and serves as a construction plan for implementation. Practical implementation takes place on the partial model level and ends with the complete implementation of the business model.
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Das Problem der Mediaselektion,In recent years, the development and design of business models have received increased attention (Wirtz 2000; Chesbrough 2010), especially in the economic press. Here, business models are often linked to competitive advantages. Occasionally, the success of corporate activities is largely attributed to the management of business models.
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