期刊全称 | Business Model Management | 期刊简称 | Design - Process - I | 影响因子2023 | Bernd W. Wirtz | 视频video | | 发行地址 | Provides a detailed overview, analysis and examples of business model management.Outlines the development process, implementation, operation and control of business models.Presents comprehensive case | 学科分类 | Springer Texts in Business and Economics | 图书封面 |  | 影响因子 | .“How are business models purposeful designed and structured? How can the models be implemented professionally and managed successfully and sustainably? In what ways can existing business models be adapted to the constantly changing conditions? In this clearly structured reference work, Bernd W. Wirtz gives an answer to all these issues and provides the reader with helpful guidance. Although, ‘Business Model Management’ is first and foremost a scientific reference book, which comprehensively addresses the theory of business models, with his book Bernd W. Wirtz also turns to practitioners. Not least, the many clearly analyzed case studies of companies in different industries contribute to this practical relevance. My conclusion: ‘Business Model Management’ is an informative and worthwhile read, both for students of business administration as a textbook as well as for experienced strategists and decision makers in the company as a fact-rich, practical compendium.”. .Matthias Müller, Chief Executive Officer Porsche AG (2010-2015), Chief Executive Officer (2015-2018) Volkswagen AG.“In dynamic and complex markets a well thought out business model can be a critical factor for the success | Pindex | Textbook 2020Latest edition |
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