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Titlebook: Business Logistics; P. M. Buytenen,M. G. Christopher,G. S. C. Wills Book 1976 H.E. Stenfert Kroese B.V. 1976 Customer Logistics Service.Fa

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978-90-247-1846-7H.E. Stenfert Kroese B.V. 1976
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Logistics Systems Engineering — Solving the Distribution Planning Problemf the Atlantic. With this conceptual familiarity however come the practical problems of implementation and many companies, whilst welcoming the benefits that this new approach can bring, are hesitant to introduce the radical changes to existing company structures that the concept demands.
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Marketing and Logistics — a New Area of Management Concernng customers, identifying and anticipating market needs and building a franchise with the market place, has proved to be too narrow in focus. The pursuance of marketing strategies and the definition of marketing goals without consideration for their impact elsewhere in the corporate system is a reci
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Developing Customer Service Policies through Distributionowledged, has to extend far further than a simple concern with getting the product to the customer at a time and place he specifies. Such a marketing link with distribution can be focussed in just two words — ‘customer service’. Customer service of course embodies many aspects of the company’s marke
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The Role of Information Systems in Physical Distribution Managementnication have developed. As firms acquire computer capability, their managements become interested in deriving the greatest benefit from the investment. It is not surprising, therefore, that firms began to study the development of information systems for various functional areas of business. The fol
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