Titlebook: Business Logistics; P. M. Buytenen,M. G. Christopher,G. S. C. Wills Book 1976 H.E. Stenfert Kroese B.V. 1976 Customer Logistics Service.Fa

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Inventory Costs and Product Margins — an Aggregate ApproachA major problem facing many organisations is that of variety. If the product line is extensive then in addition to the need to minimise turnover for a given level of sales and at the same time maintain acceptable service levels other questions arise. For example:

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Psychoanalytic Approaches to Myth, of the business firm. This change was not confined by international boundaries or concentrated in any narrow segment of industry type. During this period a new literature of management philosophy emerged, encouraged by vigorous support from trade associations, the trade press, government, and the a

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Media, Organizations and Identityf the Atlantic. With this conceptual familiarity however come the practical problems of implementation and many companies, whilst welcoming the benefits that this new approach can bring, are hesitant to introduce the radical changes to existing company structures that the concept demands.

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Lilie Chouliaraki,Mette Morsingng customers, identifying and anticipating market needs and building a franchise with the market place, has proved to be too narrow in focus. The pursuance of marketing strategies and the definition of marketing goals without consideration for their impact elsewhere in the corporate system is a reci

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