Titlebook: Business Essentials for Strategic Communicators; Creating Shared Valu Matthew W. Ragas,Ron Culp Book 2014 Palgrave Macmillan, a division of

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Impulse, Momentum, Work and Energy,s victory over incumbent George H. W. Bush in the 1992 U.S. presidential election (Clinton, 2004). At the time, the U.S. economy was mired in a recession, and the American public held a cautious economic outlook. Carville smartly realized that people often make decisions based largely on how they fe

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Surface Bubbles in Micro- and Nanofluidics, 2009). This said, large corporations, particularly public companies, cannot simply say ., ., to . through . they so please. Business managers and strategic communicators must carefully follow the rules of the game, specifically the web of securities laws, rules, and regulations that guide the discl

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Mechanics Over Micro and Nano Scalese Gospel of Wealth,” in which he implored businesspeople to contribute to the public good. More than 60 years ago, corporate communication pioneer Arthur W. Page advised AT&T, then one of the world’s largest companies, to run its business not only for its shareholders but also for the benefit of the

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Impulse, Momentum, Work and Energy, in many countries around the world today, money often still makes the world go round (Shiller, 2005). Ready access to money, more formally known as capital, is the essential lifeblood of any business, whether that organization is a multinational corporation, a young start-up company, a nongovernmental organization, or even a university.

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