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Titlebook: Business Essentials for Strategic Communicators; Creating Shared Valu Matthew W. Ragas,Ron Culp Book 2014 Palgrave Macmillan, a division of

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发表于 2025-3-21 18:23:21 | 显示全部楼层 |阅读模式
期刊全称Business Essentials for Strategic Communicators
期刊简称Creating Shared Valu
影响因子2023Matthew W. Ragas,Ron Culp
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图书封面Titlebook: Business Essentials for Strategic Communicators; Creating Shared Valu Matthew W. Ragas,Ron Culp Book 2014 Palgrave Macmillan, a division of
影响因子The rise of digital media and the public‘s demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don‘t hold an MBA and didn‘t study business in college. .Business Essentials for Strategic Communicators. provides communication professionals and students with the essential ‘Business 101‘ knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals. .
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ASME Applied Mechanics Division,putations; patents; brand names; and other intellectual property, rather than through the ownership and management of industrial era physical assets like buildings, machinery, and property (DiPiazza et al., 2006; Lev, 2004, 2005, 2012b; Rassart & Miller, 2013).
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David A. Lockner,James D. Byerleeeated as such has only emerged over the past 20 years or so (Barnett & Pollock, 2012; Bauer, 2010; Carroll, 2013; Fombrun & Shanley, 1990; Hutton, Goodman, Alexander, & Genest, 2001; Ragas, 2013a, 2013c).
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Why Knowledge of “Business 101” Mattersor society at large, and they want a “seat at the table.” That’s why this book was written—to equip communication students and professionals with business insights that help make those students and professionals true partners with their management peers.
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Book 2014e best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals. .
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