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Titlebook: Business Economics; Paul R. Ferguson,Glenys J. Ferguson,R. Rothschild Textbook 1993Latest edition Macmillan Publishers Limited 1993 busine

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期刊全称Business Economics
影响因子2023Paul R. Ferguson,Glenys J. Ferguson,R. Rothschild
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图书封面Titlebook: Business Economics;  Paul R. Ferguson,Glenys J. Ferguson,R. Rothschild Textbook 1993Latest edition Macmillan Publishers Limited 1993 busine
影响因子This major text provides comprehensive coverage of the topics taught in Business Economics courses on Economics and Business Studies degrees and MBA programmes. Recent theoretical developments in areas such as transaction costs, game theory and competitive strategy are incorporated with a fresh approach to demand analysis, costs, finance and investment. The text stresses the practical relevance of economic theory and makes extensive use of international examples. It concludes with a study of the airline industry, showing how the analytical techniques developed earlier can be brought together to gain important insights into a major international commercial activity.
Pindex Textbook 1993Latest edition
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The Organisation of the Firm: Efficiency, Incentives and Controls, lines. The aim behind ‘Project 1990’ was to combine a complete change in organisational structure with a transformation of the firm’s culture and ethos. The motive was to improve the firm’s flexibility and speed in responding to change, and to achieve a greater degree of control of the organisation
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The Costs of Support Activities: The Neglected Costs,the late 1980s the firm found itself operating at a loss. Steps were taken to reduce operations costs by closing several factories and attention was given to improving the cost-effectiveness of the other areas of the firm that supported operations activities.
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Cost Identification: Accounting versus Economic Perspectives,rnally managed transactions. Consequently, managers are not getting information to help them compare the desirability of internal versus external transaction. Without the receipt of appropriate cost and profitability information, the ability of the “visible hand” to effectively manage the myriad tra
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Competition and Monopoly: Responding to the Competitive Environment,sence of effective competition and acting as a high-price monopoly. In contrast, in the City of Lancaster itself, there exist a number of market traders, small shops and supermarkets, all of which sell similar products. Here there is no monopoly of the kind enjoyed by the campus supermarket. In fact
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