Titlebook: Building Brand Value the Playboy Way; Susan Gunelius Book 2009 Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 brand.b

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978-1-349-36755-9Palgrave Macmillan, a division of Macmillan Publishers Limited 2009

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Overview: Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It‘s the story of brand building, brand value, brand longevity and the ultimate brand champion.978-1-349-36755-9978-0-230-23958-6

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Maria Antoniadou,Panagiotis Lianos faced. It can’t hurt that he has an IQ of 152—genius level, which was determined through an IQ test he took as a child. Truth be told, intelligence can be a benefit or a liability when it comes to being an entrepreneur. While it can help a person make sound decisions, it can also prohibit him from

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Ion Beam Assisted Thin Film Deposition:,70,000 copies of . inaugural issue made their way to newsstands, a 27-year-old Hefner crossed his fingers and hoped the rest of the world was ready for it. The new magazine Hefner delivered took his much-adored . to the next level—a level he thought young men were prepared to enter with him. The rep

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Surface Treatments for Corrosion Protection,to new categories, in the 1950s, Hugh Hefner had no knowledge of how traditional marketing plans worked. When he saw opportunities to extend the Playboy brand, he seized them. It could be argued that this was a direct result of his undaunting view of the Playboy lifestyle and . magazine. However, he

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