Titlebook: Building Brand Value the Playboy Way; Susan Gunelius Book 2009 Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 brand.b

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A Changing Worldorse very quickly. The 1980s brought a new focus on conservatism in the macro environment that reached across the United States and affected all parts of the Playboy company. Had the brand not been so strong and so well-recognized around the world, with a loyal base of existing consumers, the 1980s

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A Changing of the Guardazine sales were falling, and the future looked bleak, the company placed much of its fate on the success of its casinos. In essence, the company made the same mistake it had made time and time again—focusing on short-term gains rather than long-term, sustainable strategies. In 1979, trouble began f

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A New Focusing into domestic life, the brand was left without a vocal advocate. Consumers were confused by the inconsistent message being sent by the Playboy brand and its living embodiment. In the early 1990s, Hugh Hefner reinvented himself for the fifth time, but this time it was like nothing anyone had seen

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Materials and Processes of Electron Devices individuals owned one, Big Bunny represented the epitome of extravagance, and it was just the first step in Hugh Hefner’s quest to position himself as a successful celebrity living the Playboy fantasy.

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Growth Explosion revolution that swept across America. Playboy stood proudly in the forefront of the call for change, and Hugh Hefner spoke out vehemently for the freedoms he felt all people should enjoy. Publicity and the buzz around Hugh Hefner and Playboy continued to grow, and ongoing brand extensions in the 1960s expanded the brand’s reach significantly.

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Maria Antoniadou,Panagiotis Lianos decisions. Hugh Hefner brought the tools of intelligence to the table, but when married with his belief in his product and his ability to accept risks, his men’s lifestyle magazine grew to become one of the most iconic brands in modern history.

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