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Titlebook: British Public Diplomacy and Soft Power; Diplomatic Influence James Pamment Book 2016 The Editor(s) (if applicable) and The Author(s) 2016

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Asset Pricing and Market Liquidity,lomacy itself become more campaign based. This includes a case study of the early parts of the Olympics 2012 promotional strategy; a renewed emphasis on the digital platform as a tool of influence, including the rollout of ambassadorial blogging and tweeting; and a detailed examination of public dip
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Financial Crises and Liquidity Traffic Jams,opportunities afforded by high-profile events such as the Pope’s visit to the UK, the Royal Wedding and the 2012 Olympics shaped an environment conducive to the creation of the GREAT branding campaign. The chapter concludes with a discussion of the work of the “PD Partners” during the 2012 Olympics,
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Market Microstructure and Nonlinear Dynamicss has digitisation contributed to the transformation of British diplomatic practice? Is there a particular style or characteristic of British public diplomacy? What evidence has been produced to demonstrate the efficacy of British diplomatic influence? How has the nature of this evidence changed? Wh
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Book 2016y period. From Cool Britannia to the recent GREAT campaign via the 2012 Olympics and diplomats on Twitter, this book charts the theory and practice behind a 21st century revolution in British diplomacy. This work will be of much interest to policymakers and advisors, students and researchers, and fo
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2731-3921 mats on Twitter, this book charts the theory and practice behind a 21st century revolution in British diplomacy. This work will be of much interest to policymakers and advisors, students and researchers, and fo978-3-319-82766-7978-3-319-43240-3Series ISSN 2731-3921 Series E-ISSN 2731-393X
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