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Titlebook: Breastfeeding and Media; Exploring Conflictin Katherine A. Foss Book 2017 The Editor(s) (if applicable) and The Author(s) 2017 Breastfeedin

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Reality Television Programs and the Failure Narrative, formula branding. Women who intend to breastfeed often do not succeed, reinforcing breastfeeding as prohibitively difficult. Opportunities for pro-breastfeeding messages in reality television are addressed, including depictions of lactation support and women overcoming challenges to meet their breastfeeding goals.
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https://doi.org/10.1007/978-3-031-40490-0n, and Cultivation explain how breastfeeding disparities are linked to social inequities. Media’s various roles in breastfeeding are integrated throughout the chapter, highlighting how news and entertainment messages, along with heavy formula marketing influence both breastfeeding rates and public perception.
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Social Theory, Planning and Management “experts” supporting the preferred feeding method of the time. Even pro-breastfeeding messages ignored institutional and cultural barriers, reinforcing breastfeeding as an individual choice, not a public health issue.
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Financial Management and Leisure Provisionsistance, namely the Nestlé boycott and the WHO International Code of Marketing for Breastmilk Substitutes. The mixed success of breastfeeding campaigns, combined with the devastating impact of commercial formula promotion, demonstrate the need for marketing restrictions and other societal commitments to support breastfeeding.
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