Titlebook: Breastfeeding and Media; Exploring Conflictin Katherine A. Foss Book 2017 The Editor(s) (if applicable) and The Author(s) 2017 Breastfeedin

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,Marginalized Milk: “Extreme” Nursing, Milk Exchange, and Erotic Breastfeeding,is “othering” polarizes people and undermines public acceptance of breastfeeding. Foss examines media’s framing of extended breastfeeding as “extreme” with frenzy over the documentary ., the controversial 2012 . magazine cover featuring a mother and her breastfeeding 3 year-old, and the .episode in

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,Concluding Thoughts: Media’s Role in Improving Breastfeeding Success,sponsibility for breastfeeding success and failure, while persistently undermining breastfeeding by creating a culture that is far more conducive to formula-feeding. The competing discourses across the chapters are discussed: “Breastfeeding as Health Prevention or Cultural Experience,” “Breastfeedin

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mporary times. This analysis demonstrates how attributions of blame have negatively impacted public health approaches to breastfeeding, thus confronting the misperception that breastfeeding, and the failure to breastfeed, rests solely on the responsibility of an individual mother..978-3-319-85913-2978-3-319-56442-5

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https://doi.org/10.1007/978-1-349-10647-9ildren reveals mixed messages about infant feeding, typically constructing bottles as the “norm.” More pro-breastfeeding messages and pictures of a diverse range of nursing mothers are needed to improve the cultural climate, with less emphasis on so-called “experts.”

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ze women who do not fit this ideal, and normalize formula, w.This book centers on the role of media in shaping public perceptions of breastfeeding. Drawing from magazines, doctors’ office materials, parenting books, television, websites, and other media outlets, Katherine A. Foss explores how histor