Titlebook: Breaking Through; Implementing Custome Sandra Vandermerwe Book 2004 Sandra Vandermerwe 2004 business.innovation.marketing.strategy

regale

Identify the Value OpportunitiesThe market space tells an enterprise where to aim in a competitive place, framing the new ways of doing things as a customer outcome. It is thus fundamental to creating a customer focused organization.

镀金

Insufficient

连锁

Get People Working TogetherGetting people to want to work together and turn motivation to commitment and then to action is the next breakthrough to be achieved if customer focus is to take hold in an organization.

Parabola

conjunctiva

Gather MomentumThe ultimate breakthrough occurs when this take-up has happened: the internal and external ‘push/pull’ rhythm has produced enough unstoppable momentum to generate the anticipated financial rewards, usually starting at around the 18 month mark or later, again depending on circumstances.

Nibble

Introductionates it; and managerial insight corroborates it. In today’s competitive environment, products and services — no matter how good or innovative they may be — can only produce short-lived rewards: they diminish in value over time, unlike customers who, with time, . in value.

制定法律

frenzy

Model the Concept by the new core purpose and the rewards down the road, but demonstrably involved, because what they do fits or will soon fit into the design, delivery or support of the new ways of doing things for customers.

vasospasm

Book 2004ng areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.