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Titlebook: Breaking Through, 2nd Edition; Implementing Disrupt Sandra Vandermerwe Book 2014 Palgrave Macmillan, a division of Macmillan Publishers Lim

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Cultural Mapping and the Making of Heritageues go up due to deepening, lengthening and more diverse customer spend, and costs go down thanks to new economies and other savings, including customer involvement and advocacy, all of which have the potential for disproportionate and increasing returns. The story, powerfully told and sold, elevate
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Cultural Mapping and the Making of Heritagetomer-centric, ‘one company’ outcome is to be delivered, these will need to be identified and eliminated. People will have to work together across company, and new account management elevated to drive coordination and collaboration throughout the customer activity cycle. Concurrently, external engag
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https://doi.org/10.1057/9781137395511business; city; concept; discovery; edition; model; momentum; phase; story
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978-1-349-48419-5Palgrave Macmillan, a division of Macmillan Publishers Limited 2014
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